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More exporters are adding videos to their websites to help tell their story. While they help to personalise the website, the video will typically be of a CEO in an office talking about their products or services.

Here are examples of videos that take a more imaginative path and resonate much deeper than a basic company profile.

The Art of the Sale videos are based on a comedy situation – a little world where everything is out of sync. 

See also the resources available at The New Zealand Story.

And here is the link to my second 800-kilometre bike ride for Hands Across the Water in 2014!

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